Managing the product catalogue is not an easy task for companies, new and experienced alike. Some businesses may have a limited number of products with few references available. Others, on the other hand, may have a large number, which makes the management of product information quite complex, hence the significance of having a dedicated tool to manage the data. We are talking here about PIM, which we will introduce in the following piece.
Product information management (PIM), an overview
PIM is the abbreviation of product information management, which in turn refers to a computer program designed specifically to allow companies to process and update product data with ease. By uing this tool, the company can centralise and gather all product information on a single platform or database. Experts in the trade and sales field managed to acknowledge the problems associated with publishing poor-quality product information. For instance, it could be that the trade name is not at all suitable for the product being traded. Using a PIM solution will make life easier for sales, marketing and product teams. If you need more details on this revolutionary tool, we recommend you take a look at this page.
PIM: what exactly does it do for companies?
A PIM is not just a database of information about the products sold by a company, it also collects, saves, adds, updates and distributes its product information. It has to be said that PIM software is very useful for sales experts as it helps them gather and store the company’s product data in a single storage. It also assists them in customising and enriching product data with specific information (media, descriptions, etc.).
Knowing how a PIM solution works
The use of PIM software helps to put in place the tools and processes to ensure the good quality and sound management of product information. The company will thus have the right tools to manage, broadcast and structure product data. A PIM solution allows the corporation to translate product data and distribute it in different formats (BMEcat, EDONI, FAB-DIS, ETIM, XML, Excel, and many other configurations). The translated information can also be published on many channels (business software, distribution and sales networks, e-commerce, e-catalogue, paper flyers, physical catalogues, etc.).