Times have changed significantly over the last 10 years, consumer habits have also been transformed a lot and potential customers have become more demanding and are looking for the right information produced at the right time. It has therefore become critical for companies to well manage the information they produce in terms of content and delivery. The product, its features and associated information have become the basis on which your potential customers can make decisions.
What is a product manual?
Product manuals are pages that describe the features of your product and highlight its benefits. The product table is a kind of shop window for your online store. and it plays a decisive role in the conversion process: this is where your visitors will be able to interact with your product and add it to their basket.
Product surfaces face three challenges:
– Satisfying your visitors by allowing them to add your product to their cart;
– Enabling more sales;
– Gaining popularity.
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Why you should improve your product board
The goal of the e-commerce formula is to always rank high in Google’s SEO index. Therefore, to target the most relevant queries for your customers, it is necessary to improve the SEO of your product pages and thus guarantee sufficient exposure to your online shop. Indeed, for your online sales to be successful, the teams must focus on omnichannel marketing: the objective of improving their product grid is to integrate into marketplaces (Amazon, Google Shopping, Fnac, etc.).
To write content for different product pages, it is important to consider the differences between the markets (description, SEO, media…). Good optimisation and flexibility of the product tables will offer an ideal user experience as your sales will now be cross-sold (e-commerce and physical marketplaces) with the possibility of creating internal links on your website to improve your SEO.
Improve and know how to illustrate your product offer
Product catalogues are bound to evolve because, depending on the company and its priorities, the following elements will become critical:
- Reach new goals by creating dedicated scopes.
- Adjust existing products to successfully penetrate new countries.
- Update your catalogue to a seasonal activity business.
- Introduce new products at the right time throughout the year to boost your sales.
However, after the design and production stages, when the new product arrives, you should know that the work is far from over. Elements such as content and images still need to be built to bring the new product to life in the sales funnel.
The last few stages are usually the longest and PIM is the accelerator that allows you to plan your work well. No matter how many new stock-keeping units (SKUs) or new ranges or how often products are rotated, a PIM solution is the foundation for absorbing these volumes and coordinating the team’s work accordingly.